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Why Performance matters
Performance is crucial to your users and customers. With a fast website, you not only generate more money but you also reduce bounce rate, generate more clicks, ensures better ranking in organic search, increase conversions, and on top, it is a key factor to make sure users come back.
If your site makes 1000$ per day, a 1 second improvement in page speed brings 70$ extra, every day.
Sales life cycle
79% of customers who report dissatisfaction with website performance are less likely to buy from that same site again.
Influence of Poor Performance on the Success of Businesses
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