Updated: Feb 7
The digital transformation is ongoing, and user experience will become more important than ever before. Obviously, there are many benefits of this development, but there are also flip sides. This post will outline typical user experience antipatterns.
The importance of user experience Nowadays, there are still areas in our day-to-day activities where digital services are very limited or not available. Many businesses are closing their digitalization gaps and will come up with new or improved services. The risen portfolio will lead to picky users who chooses only those with excellent user experience.
According to a study from DoubleClick, user experience has already impact on revenue. Those firms with average web page response times below 5 seconds generate 2x more commercial revenue compared to their competitors.
Naturally, websites with low latency will lead to satisfied users. Here are tips you can use right away. You’ll make your online customers happy if you avoid those three antipatterns.
1. No design for user experience Application design is often extremely functional oriented. Design specialists create a detailed description of the new features and focus more on the visual representation than non-functional aspects. Developers bring their preferred frameworks and create a rich browser-based application. Typically nobody cares about design best practices.
2. No testing for user experience At least one test case for each requirement will be documented and executed. As there are no non-functional requirements, nobody will verify performance, scalability, usability or throughput. In best cases, a penetration test will be performed. Once all tests have been executed, and the identified defects have been solved the new App will be installed at production.
3. No monitoring of user experience Application support teams are manually watching the log files, or in the best case, there is an automated error pattern detection in place. A system resource monitoring is available, but not used at all. Issues identified by the business user cannot be reproduced and often the ticket will be closed without any corrective action.
Keep doing the good work and kick out the mentioned antipatterns from your software development chain. How do you deal with user experience?